Time can change everything.
A brand launch film for Zolbetuximab, grown from a single print illustration.
Zolbetuximab Time Can Change Everything
Time can change everything. A brand launch film for Zolbetuximab, grown from a single print illustration.
The entire brand lived in one print ad: a lone figure walking a winding canyon road, a bridge still under construction, a sun rising over the ridge. Our challenge was to turn that single illustration into a full branding launch film.
We rebuilt the artwork as a layered world, extended the landscape far beyond the original frame, and set a camera moving through it. The road, the bridge and the light became a journey unfolding in time, matching what the brand stands for: Zolbetuximab is a first in class Claudin 18.2 targeted therapy for advanced gastric cancer, built on the promise of giving patients more time. The film lets one still image carry that promise into motion.
The entire brand lived in one print ad: a lone figure walking a winding canyon road, a bridge still under construction, a sun rising over the ridge. Our challenge was to turn that single illustration into a full branding launch film.
We rebuilt the artwork as a layered world, extended the landscape far beyond the original frame, and set a camera moving through it. The road, the bridge and the light became a journey unfolding in time, matching what the brand stands for: Zolbetuximab is a first in class Claudin 18.2 targeted therapy for advanced gastric cancer, built on the promise of giving patients more time. The film lets one still image carry that promise into motion.
