Every spark, on its mark
A Walmart holiday campaign from Publicis, directed by Robert Stromberg through RSA Films, edited by Eric Argiro, scored to Etta James' "I Got You Babe."
Gold confetti, a nod to Walmart's spark logo, punctuating every holiday moment. Every flake was post. Each burst had to sync to a dance step, a thrown coat, an opened gift, part of the scene, not on top of it.
Walmart — Black Friday
Every spark, on its mark A Walmart holiday campaign from Publicis, directed by Robert Stromberg through RSA Films, edited by Eric Argiro, scored to Etta James' "I Got You Babe." Gold confetti, a nod to Walmart's spark logo, punctuating every holiday moment. Every flake was post. Each burst had to sync to a dance step, a thrown coat, an opened gift, part of the scene, not on top of it.
Treat the confetti like performance, not decoration. Every flake had to know where the talent's hand was, where the camera was moving, where the beat landed. Done well, it stops looking like an effect. It starts looking like the moment was always meant to spark.
Treat the confetti like performance, not decoration. Every flake had to know where the talent's hand was, where the camera was moving, where the beat landed. Done well, it stops looking like an effect. It starts looking like the moment was always meant to spark.
A library of plates — gold confetti at different densities, drop heights, fall speeds, and lighting setups. Each plate was a building block, not a finished shot. The work was selecting, timing, and re-timing every burst against the cut.
A library of plates — gold confetti at different densities, drop heights, fall speeds, and lighting setups. Each plate was a building block, not a finished shot. The work was selecting, timing, and re-timing every burst against the cut.
Across every cutdown — :60 to :15 — the same logic carried into product reveals, dance hits, family gatherings, and gift drops. Walmart's holiday season opened on gold catching every beat. Not a flake of it was real.
Across every cutdown — :60 to :15 — the same logic carried into product reveals, dance hits, family gatherings, and gift drops. Walmart's holiday season opened on gold catching every beat. Not a flake of it was real.
