Buy Black.
An interactive music video for Google, turning Black Friday into Black-owned Friday.
Google Black-owned Friday
Buy Black. An interactive music video for Google, turning Black Friday into Black-owned Friday.
Black Friday is the biggest shopping day of the year. Google asked a simple question: what if it was also the day America shopped Black? Black-owned Friday turns the holiday into a celebration of Black-owned businesses, led by an interactive music video built around an original song from Ludacris and Flo Milli, directed by Charles Todd.
Viewers steer the story from scene to scene, from a Black-owned yoga studio to a bakery to a nail salon, and every scene can be shopped on the spot, with more than 100 products from over 70 Black-owned businesses woven into the film. Our work lived in the graphic layer that ties it all together: Google search moments, animated portraits and map transitions moving in step with the music, keeping the shopping experience as playful as the song.
Black Friday is the biggest shopping day of the year. Google asked a simple question: what if it was also the day America shopped Black? Black-owned Friday turns the holiday into a celebration of Black-owned businesses, led by an interactive music video built around an original song from Ludacris and Flo Milli, directed by Charles Todd.
Viewers steer the story from scene to scene, from a Black-owned yoga studio to a bakery to a nail salon, and every scene can be shopped on the spot, with more than 100 products from over 70 Black-owned businesses woven into the film. Our work lived in the graphic layer that ties it all together: Google search moments, animated portraits and map transitions moving in step with the music, keeping the shopping experience as playful as the song.
