The spring chapter of Ulta Beauty's 21 Days of Beauty. After the live action campaign opened the season, we carried its energy into a run of production driven social films, built on the simple feeling of new.
21 Days of Beauty
The spring chapter of Ulta Beauty's 21 Days of Beauty. After the live action campaign opened the season, we carried its energy into a run of production driven social films, built on the simple feeling of new.
21 Days of Beauty is Ulta Beauty's biggest event. For the social cuts we leaned into speed and rhythm. Products populate, spin, and multiply into nine frame grids that switch colors to the beat, while punchy supers land the message: Daily Beauty Steals, 50% off must haves, plus new arrivals. Talent across the General, Hispanic, and Black market films brings the human spark, and every cut resolves on that new beauty feeling.
21 Days of Beauty is Ulta Beauty's biggest event. For the social cuts we leaned into speed and rhythm. Products populate, spin, and multiply into nine frame grids that switch colors to the beat, while punchy supers land the message: Daily Beauty Steals, 50% off must haves, plus new arrivals. Talent across the General, Hispanic, and Black market films brings the human spark, and every cut resolves on that new beauty feeling.
The season opened with the live action TV campaign that set the tone for the social films that followed.
The season opened with the live action TV campaign that set the tone for the social films that followed.
