For sixty years the question was “Does she… or doesn't she?” We answered it and turned it into a statement. She does. Her colour, her truth, her way.
She Does
For sixty years the question was “Does she… or doesn't she?” We answered it and turned it into a statement. She does. Her colour, her truth, her way.
Nice'n Easy set out to retire a question that had stood for sixty years and replace it with a fact. Fronted in the UK by journalist and documentary maker Stacey Dooley, a champion of telling the truth, the campaign reframed colouring at home as an act of confidence, not concealment. She does. On her own terms, in her own home, in her own colour.
Nice'n Easy set out to retire a question that had stood for sixty years and replace it with a fact. Fronted in the UK by journalist and documentary maker Stacey Dooley, a champion of telling the truth, the campaign reframed colouring at home as an act of confidence, not concealment. She does. On her own terms, in her own home, in her own colour.
We kept the hair the hero. Rather than burying the product in graphic noise, we let colour, movement and light carry the story, with type woven quietly into the fabric of everyday life: a kitchen, a mirror, a morning, so the message lived where she does.
We kept the hair the hero. Rather than burying the product in graphic noise, we let colour, movement and light carry the story, with type woven quietly into the fabric of everyday life: a kitchen, a mirror, a morning, so the message lived where she does.
Launched in the UK and extended into a US edition, the work flexed across a family of social formats including 16:9, 4:5, 1:1 and 2:3, each cut tuned to its feed while holding one calm, confident voice.
Launched in the UK and extended into a US edition, the work flexed across a family of social formats including 16:9, 4:5, 1:1 and 2:3, each cut tuned to its feed while holding one calm, confident voice.
