The interface, brought to life.
For the holidays, Samsung asked us to make a new device feel like a feeling. So we lifted the reactions people already send, the emoji, the taps, the little bursts of joy, and placed them into real moments, where the product is the reason the screen lights up.
Samsung Holiday
The interface, brought to life. For the holidays, Samsung asked us to make a new device feel like a feeling. So we lifted the reactions people already send, the emoji, the taps, the little bursts of joy, and placed them into real moments, where the product is the reason the screen lights up.
Everyone already speaks in reactions. We took that language and staged it in the real world, so the UI itself becomes the cast. Each emoji is a person, each notification a small gift, and every reaction points back to one thing, the Samsung device worth reacting to.
Everyone already speaks in reactions. We took that language and staged it in the real world, so the UI itself becomes the cast. Each emoji is a person, each notification a small gift, and every reaction points back to one thing, the Samsung device worth reacting to.
Two holiday spots built around a simple promise. The technology stays in the background and the human reaction takes center stage, proving the product by the joy it creates.
Two holiday spots built around a simple promise. The technology stays in the background and the human reaction takes center stage, proving the product by the joy it creates.
Square cutdowns made for the feed, where the reaction lands in the first second and the product earns the double tap.
Square cutdowns made for the feed, where the reaction lands in the first second and the product earns the double tap.
