In Kohler We Trust

A single shot. A city falls into darkness. And the power that refuses to quit.

The Concept

We staged the exact instant the grid fails. A bullet tears through the frame, and every light surrenders with it. Lens flares stretch and bloom, brightness spikes to pure white, then collapses into black. In that silence Kohler answers. Power returns, steady and certain, proving the promise behind the name.

ClientKohler
DirectorJonathan Gurvit
Production Company1st Ave Machine
Creative DirectorJun Lee
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