Free calls, anytime, any place.
A character campaign for LINE, told through Brown, Cony, Moon, James and Sally.
LINE Anytime, Any Place
Free calls, anytime, any place. A character campaign for LINE, told through Brown, Cony, Moon, James and Sally.
LINE Plus wanted the world to know one thing about its messenger: you can call anyone for free, anytime, any place. Instead of explaining the feature, we let the LINE characters carry it. Brown, Cony, Moon, James and Sally were already how millions of people talked to each other every day, so they became the campaign itself.
LINE Plus wanted the world to know one thing about its messenger: you can call anyone for free, anytime, any place. Instead of explaining the feature, we let the LINE characters carry it. Brown, Cony, Moon, James and Sally were already how millions of people talked to each other every day, so they became the campaign itself.
Early explorations leaned toward full 3D, but the charm of these characters lives in their flat, graphic simplicity. We committed to 2D vector animation and pushed the drawings toward a bolder, more cartoon feel: clean shapes, snappy poses, and expressions that read instantly at any size. The result is a film that moves like the stickers people send every day, and makes free calling feel as playful as the characters themselves.
Early explorations leaned toward full 3D, but the charm of these characters lives in their flat, graphic simplicity. We committed to 2D vector animation and pushed the drawings toward a bolder, more cartoon feel: clean shapes, snappy poses, and expressions that read instantly at any size. The result is a film that moves like the stickers people send every day, and makes free calling feel as playful as the characters themselves.
