Live Brilliant.
Interactive billboard creative direction for Hyundai at Two Times Square — the most-watched outdoor screen in the world.
Hyundai Times Square
Live Brilliant. Interactive billboard creative direction for Hyundai at Two Times Square — the most-watched outdoor screen in the world.
One million people walk through Times Square every day. Hyundai made each of them part of the show.
Cameras mounted above the TKTS Red Stairs captured individuals from the crowd. In real time, those faces were composited into animated scenes — the same people riding through New York, London, and Seoul inside a Hyundai — then displayed live on the massive LED board at Two Times Square.
One million people walk through Times Square every day. Hyundai made each of them part of the show.
Cameras mounted above the TKTS Red Stairs captured individuals from the crowd. In real time, those faces were composited into animated scenes — the same people riding through New York, London, and Seoul inside a Hyundai — then displayed live on the massive LED board at Two Times Square.
The billboard content itself — a seamlessly looping journey through nine international 3D city environments — was produced at Planet V, building the visual world that framed every live capture. Part of Hyundai's global 'Live Brilliant' brand campaign: Modern Premium, made unmissable.
The billboard content itself — a seamlessly looping journey through nine international 3D city environments — was produced at Planet V, building the visual world that framed every live capture. Part of Hyundai's global 'Live Brilliant' brand campaign: Modern Premium, made unmissable.
