The natural color, naturally presented.
Motion graphics and end-card design for Clairol Natural Instincts' national campaign featuring celebrity chef Giada De Laurentiis, produced at Charlex through Grey Global Group.
Clairol Natural Instincts
The natural color, naturally presented. Motion graphics and end-card design for Clairol Natural Instincts' national campaign featuring celebrity chef Giada De Laurentiis, produced at Charlex through Grey Global Group.
Natural Instincts is guilt-free hair color, ammonia-free, made with aloe and vitamins. The brief was simple: motion graphics as warm and natural as the product itself.
Natural Instincts is guilt-free hair color, ammonia-free, made with aloe and vitamins. The brief was simple: motion graphics as warm and natural as the product itself.
Each new variant arrived through a wash of light rather than a hard cut — the luminance carrying the transition, making product changes feel effortless. The same treatment extended to the hair: color amplified as light moving through healthy strands, not just pigment.
Each new variant arrived through a wash of light rather than a hard cut — the luminance carrying the transition, making product changes feel effortless. The same treatment extended to the hair: color amplified as light moving through healthy strands, not just pigment.
