Turning one of the world's most iconic facades into a Hyundai showroom, without a single brick moved.
Hyundai Piccadilly Circus
Turning one of the world's most iconic facades into a Hyundai showroom, without a single brick moved.
The curved facade of Piccadilly Circus is one of the most-watched outdoor screens on earth. For Hyundai, it became something more: a building-scale canvas precisely mapped in 3D, then transformed into two immersive worlds.
In Virtual Showroom mode, the architecture dissolves into a sleek interior where Hyundai vehicles move through space as if the building itself were a gallery. In Virtual Factory mode, the facade opens up to reveal the manufacturing process behind each car: gears, assembly lines, and precision engineering rendered at architectural scale.
Both executions were built at Planet V, matching every curve and surface of the real structure so the digital overlay and the physical building became indistinguishable.
The curved facade of Piccadilly Circus is one of the most-watched outdoor screens on earth. For Hyundai, it became something more: a building-scale canvas precisely mapped in 3D, then transformed into two immersive worlds.
In Virtual Showroom mode, the architecture dissolves into a sleek interior where Hyundai vehicles move through space as if the building itself were a gallery. In Virtual Factory mode, the facade opens up to reveal the manufacturing process behind each car: gears, assembly lines, and precision engineering rendered at architectural scale.
Both executions were built at Planet V, matching every curve and surface of the real structure so the digital overlay and the physical building became indistinguishable.
