All In 216.
3D arena opener for the Cleveland Cavaliers' NBA Playoff run. Motion design and animation produced at ReelFX.
Cleveland Cavaliers Playoff Intro
All In 216. 3D arena opener for the Cleveland Cavaliers' NBA Playoff run. Motion design and animation produced at ReelFX.
The brief was simple: before tip-off, make 20,000 people feel invincible.
The piece centers on camera projection: high-resolution photography of Cleveland's skyline and Quicken Loans Arena mapped onto 3D geometry, then set loose. Swarms of wine-and-gold light trails flood the frame, pulling toward the court. Nina Simone's 'Feeling Good' anchors every cut. It's a new dawn, it's a new day.
The brief was simple: before tip-off, make 20,000 people feel invincible.
The piece centers on camera projection: high-resolution photography of Cleveland's skyline and Quicken Loans Arena mapped onto 3D geometry, then set loose. Swarms of wine-and-gold light trails flood the frame, pulling toward the court. Nina Simone's 'Feeling Good' anchors every cut. It's a new dawn, it's a new day.
The Cavaliers carried a city's belief into every game that season. This piece was built to carry it into the arena first — 20 seconds of momentum before the opening tip. Camera projection on 3D geometry, trails of wine-and-gold light, Cleveland rendered as a force. The season ended with a championship; the intro played its part.
The Cavaliers carried a city's belief into every game that season. This piece was built to carry it into the arena first — 20 seconds of momentum before the opening tip. Camera projection on 3D geometry, trails of wine-and-gold light, Cleveland rendered as a force. The season ended with a championship; the intro played its part.
Debuted at Game 1 of the playoffs against the Detroit Pistons and played before every Cavaliers home playoff game that season. The year they won.
Debuted at Game 1 of the playoffs against the Detroit Pistons and played before every Cavaliers home playoff game that season. The year they won.
