MOJO Network Launching Package

"MOJO is the GQ/Esquire/Men's Health to Spike's Maxim." A full on-air launch package for MOJO, iN Demand's original prime-time series block on INHD. Designed and animated at Flying Machine, New York. The package introduced a channel identity built around attitude, craft, and a deep crimson signature, shot on 35mm film and finished in HD.

The Package

The scope covered everything from logo animation and channel idents to promo end pages, lower thirds, billboards, and a :50 launch teaser. Nine distinct channel idents were developed to anchor the block across its Wednesday and Sunday prime-time run on INHD.

1 / 6
ClientiN Demand
NetworkINHD — MOJO
AgencyFlying MachineNew York
Creative DirectorMicha Riss
Art Director + DesignerJun Lee
AnimationJun Lee
Executive ProducerTommy Shay
Post FacilityCreative BubbleNew York
Covergirl Katy Perry — Plumpify