Design & Animation for Maybelline New York's Worldwide Meeting Opener, produced at Charlex.
Maybelline NY WWM Opener
Design & Animation for Maybelline New York's Worldwide Meeting Opener, produced at Charlex.
A global brand meeting demands an opening that commands the full scale of the screen. The brief called for motion graphics that could energize an entire auditorium, setting the tone before a single presenter took the stage.
A global brand meeting demands an opening that commands the full scale of the screen. The brief called for motion graphics that could energize an entire auditorium, setting the tone before a single presenter took the stage.
To fill a large presentation screen with maximum energy, the piece used two key visual techniques working together. Film frames swept left to right across the frame — the rhythm of a filmstrip at speed, building anticipation through momentum.
Layered over that, kaleidoscope effects fractured and multiplied the imagery into bold graphic patterns — transforming product and brand visuals into something closer to abstract motion. Together, the two treatments made the screen feel alive from edge to edge.
To fill a large presentation screen with maximum energy, the piece used two key visual techniques working together. Film frames swept left to right across the frame — the rhythm of a filmstrip at speed, building anticipation through momentum.
Layered over that, kaleidoscope effects fractured and multiplied the imagery into bold graphic patterns — transforming product and brand visuals into something closer to abstract motion. Together, the two treatments made the screen feel alive from edge to edge.
