Our collaboration with Facebook (Meta) began not with a plan, but with curiosity, a desire to understand what it truly means to be seen.
This is the story of how we set out to reflect the LGBTQIA+ community in a way that felt honest, human, and real, so that everyone could feel genuinely recognized and celebrated for who they are.
Facebook Pride
Our collaboration with Facebook (Meta) began not with a plan, but with curiosity, a desire to understand what it truly means to be seen. This is the story of how we set out to reflect the LGBTQIA+ community in a way that felt honest, human, and real, so that everyone could feel genuinely recognized and celebrated for who they are.
Facebook is a vibrant space where diverse LGBTQIA+ communities come together to connect, share, and express their identities through everyday passions and stories. The challenge was to inspire these communities to engage with and share the campaign, express their own Pride through Facebook Groups, and build meaningful, lasting connections with one another.
Facebook is a vibrant space where diverse LGBTQIA+ communities come together to connect, share, and express their identities through everyday passions and stories. The challenge was to inspire these communities to engage with and share the campaign, express their own Pride through Facebook Groups, and build meaningful, lasting connections with one another.
We explored a range of character styles, from realistic portrayals inspired by the actual gamers to more approachable, stylized designs that matched the playful tone of the campaign. In the film, real people meet their in-game avatars and celebrate a birthday inside the virtual world: a joyful blend of reality and identity.
We explored a range of character styles, from realistic portrayals inspired by the actual gamers to more approachable, stylized designs that matched the playful tone of the campaign. In the film, real people meet their in-game avatars and celebrate a birthday inside the virtual world: a joyful blend of reality and identity.
From there, the campaign grew into a family of films and animated typography, all sharing one voice: bold color, playful motion, and messages of Pride made to be shared.
From there, the campaign grew into a family of films and animated typography, all sharing one voice: bold color, playful motion, and messages of Pride made to be shared.
Rather than relying on product shots or sleek UI moments, we brought the visuals, even the typography, to life through color and animation, allowing the stories themselves to speak authentically. Through this, we created a visual language that felt both authentic and inviting, capturing the spirit of Pride in everyday moments.
Rather than relying on product shots or sleek UI moments, we brought the visuals, even the typography, to life through color and animation, allowing the stories themselves to speak authentically. Through this, we created a visual language that felt both authentic and inviting, capturing the spirit of Pride in everyday moments.
