COVERGIRL “TRANSFORMATION”
Built from a series of close-up beauty portraits, CoverGirl’s “Transformation” turns Katy Perry’s changing makeup looks into a fast, music-driven spot. With limited source material, the edit uses rhythm, repetition, and visual transformation to create momentum, personality, and the feeling of a fully conceived pop campaign.
COVERGIRL “TRANSFORMATION”
Built from a series of close-up beauty portraits, CoverGirl’s “Transformation” turns Katy Perry’s changing makeup looks into a fast, music-driven spot. With limited source material, the edit uses rhythm, repetition, and visual transformation to create momentum, personality, and the feeling of a fully conceived pop campaign.
AgencyGrey NY
DirectorBen Hassett
